Media Consumption:
To me it seems funny and bazaar how we human beings are strongly influenced by what I call the cycle of consumption of media. We wake up and fall asleep constantly being bombarded and unconsciously being consumers of the media. I picked a Friday because thats when I am mostly free and also because I wanted to find out how much of my time is dedicated to that cycle of consumption of media. On a Friday morning, I wake up realizing I had my Ipad in front of my pillow and began to browse. I then remembered I had used it the night before because I left the following browses open; Facebook, Youtube, BBC , Myspace, Hotmail and Hi5. I take a quick glance through those website again, seeking for something new and entertaining. I spend around 10 minutes till I realized Im running late to school.
Just before I go to my closet and face one of the hardest decision of my day, I go to my desktop and play any pumping music from Youtube(Dubstep, Chris brown, Usher). Then Bingo! Im ready to be bombarded by different kind of logos ( AIS , Lotto, Nike, Adidas )and brands ( Castro, Levis, H&M ETC). Unfortunately, I realized that Im limited to my choices and once again I have to be part of one the AIS conformers and wear a school shirt. I then rush to the bathroom and face a decision of different kind of toothpaste ( Meridol and Colgate). Lastly, I spray myself with Axe which it's bottle contains a logo of PLAYBOY rabbit which became rather intriguing . After I finished with my shower and dressing I rushed to breakfast room were I have a bowl of cereal and were for the first time I noticed that it's advertisements in the box are surreal Pop – Ups to the face. In another words, It's advertisements talk for themselves that it's impossible to not be intrigued by it.
I then spend another few seconds trying to decide the car we are allow to go to school with. ( Nissan Navarra, Mercedes, volvo). On the way to school I sit around shuffling and going through the music on my Iphone meanwhile Im multitasking on my ipad playing games on it ( physics Cat Etc). When I do get to school I feel total conformity school. We are all carriers of Mac's and all walking advertisements of our school shirts.
After school ,I go to my football practice in Ramata Hasharon where the minute I get on the field
it's like a puddle of brands where from toes to head people are wearing brands and different kind of logos. First of all, We are all wearing LOTTO Logos on or shirts and shorts and cleats from Nike, Adidas, Puma, etc are being exposed.
Finally I get home exhausted, open the same websites and others depending on the homework( CIA ). I take few mins to browse and once again entertain myself and then I begin to work. Where my pencil and notebooks are all from Office depot. I finally use my Iphone to send messages and then go to bed.
