Racism in Media advertisements

As you can see racism/stereotype in Advertisement just goes on and on and we as consumers are un willing  to do anything about it because like Neil Postman would say; We are people whom love to amuse ourselves to death. 

 This Advertisement depict the African- American athlete in an angry and frightening matter, a hurtful stereotype insinuating that black people are harmful, monstrous or even violent. An image damaging stereotype that has plagued the race as whole for a long time.  If not enough Lebron James is often compared to King Kong, allowing another interpretation that reinforced another black man stereotype; that black man are Animals and savage.

Who is communicating?

Vogue advertisement 

What about Who

Perfect Fit type of clothes. 

Why is it that Way?

Because Vogue might believe that depicting a black man like that would target their consumers in a more intriguing manner. 

This one is not really an advertisement but its an example of how internet or Facebook ( because it came originally from a group in face book called simply for shits and giggle) augments wider gap to being stereotypical or raciest. 

Review comparison

Does Morgan Spurluck sell out ?

After the confirmation of 20 companies of which agreed to cover the film budget in return for promotional consideration in the movie “The Greatest Movie Ever Sold” , it was no longer a question wether Spurluck's concept of transparency was beginning to work? It was rather more of a question is Spurluck becoming a “product placement” himself and was he indeed starting to sell himself out? Although both reviews by Roger Erbert and Peter Travers agrees upon Spurlucks Branding persona to be “mindfull and playfull,” Morgan Spurluck never demostrates clear signs of being a sell out.

On the contrary, both Roger Erbert and Peter Travers reviews focuses in how well the movie conveyed its objective message and thank him for opening the peoples eyes by “ skewing the plague of product placements.” On the other hand, Roger Erbert points out a critique that “spurluck begins as almost serious about his subject, but about the time one of his authorities advises him to take the money and run, we realize that's what he's doing.” I believe that it would be partisan from my part to completely repudiate Erbert critique mainly because it was the impression he was giving to his audience including myself. But once again Spurlucks used this idea of irony of commercialising everything inlcuding himself to point out his point.

In conclusion Spurluck does a great job to untangle the mystery behind product placement in movies. If it wasn't for the reviews of both of this writters, it was rather harder for me to depict from the movie what spurluck was trying to proof to his audience without getting the impression that he was doing for the money. However, it would be a lifetime mystery if Spurlock himself ever defined a purpose greater than raising the money on camera, but then again he never claimed to. The same way it will always be unknown if us human beings are so immuned to product placement that we need to be deliberetely exposed to the truth to know better.

Bombardment of Advertisement !!

1) Product: BMW

What was the advertising medium?  The medium was a movie called Killer Elite.

What is the product?  The product being advertised was an antique formal BMW.

Is the advertising explicit or subtle?  The advertising was subtle due to the fact that it was rather intriguring the way they exposed the BMW logo.

Who might be the target audience?  The targeted audience is most probably diplomatic or political people mainly because it is a car for special occations or events.  

How might the ad influence your decision to purchase this product or service?  The ad might influence my decision because the thought that I would be driving the same sleek, car as a CSI agent would be intriguring because I would want to potray myself as mysterious sharp agent.  

2) Product: Power Balance Bracelet

What was the advertising medium?  The medium was Music Video called Don't wanna go Home by Jason Derulo.

What is the product?  The product being advertised was a Power Bracelet.

Is the advertising explicit or subtle?  The advertising was very explicit because it is very rare that a well known popular Artist like Jason duron himself will be using a bracelet of such kind in music video.  

Who might be the target audience?  The target audience I believe would be all the teenagers since an artist like Jason Derulo will be using a power Balance bracelet it's cool for us teens to use it too.

How might the ad influence your decision to purchase this product or service?  This ad might persuade me to purchase this product because the fact that a very speculatate artist like Jason Derulo is wearing the bracelet it would influence my decision to buy such product too.

3) Product: Dr. Dre Beats

What was the advertising medium?  The medium was a television series, called White Collar.

What is the product?  The product being advertised our headphones called Dr.dre Beats.

Is the advertising explicit or subtle?  The advertising was intensely explicit due to the fact that was a comercial strongly advertising the pair of headphones in the most intriguring manner.

Who might be the target audience?  The target audience will be all teens whom wish to hear their favorite music from the best quality pair of headphones like the Beats.

How might the ad influence your decision to purchase this product or service?  This ad might influence my decision because the ad strongly emphasizes on its coolnes and its qualities it has. The fast that its big and distiguishable from other head phones would probably be the main influence that it would make me purchase this product.

4) Product: Iphone 4S

What was the advertising medium?  The medium was from the Apple website itself.

What is the product?  The product was a Iphone 4S

Is the advertising explicit or subtle?  The advertising was explicit in that the episode incorporated lines into the script which advertised the safe company's product.  In the scene, the character is trying to find a key to a safe and only finds it after rummaging through multiple drawers and cabinets.  Telling his friend that he found a Centurion key, his friend replies by saying the following: "Okay it's Centurion. You are going to want to look for an in-wall safe."  Immediately, viewers see that Centurion makes safes that can be built into the walls of families homes.      

Who might be the target audience?  The target audience could be anyone from the middle class who wishes to have a better and more effiencient smartphone like the iphone 4S

How might the ad influence your decision to purchase this product or service?  The ad might persuade me into purchasing the product by it's smart illustrations of what the iphone is cable of doing. The way it shows how the phone is incorporated and needed in our daily life.