Does Morgan Spurluck sell out ?
After the confirmation of 20 companies of which agreed to cover the film budget in return for promotional consideration in the movie “The Greatest Movie Ever Sold” , it was no longer a question wether Spurluck's concept of transparency was beginning to work? It was rather more of a question is Spurluck becoming a “product placement” himself and was he indeed starting to sell himself out? Although both reviews by Roger Erbert and Peter Travers agrees upon Spurlucks Branding persona to be “mindfull and playfull,” Morgan Spurluck never demostrates clear signs of being a sell out.
On the contrary, both Roger Erbert and Peter Travers reviews focuses in how well the movie conveyed its objective message and thank him for opening the peoples eyes by “ skewing the plague of product placements.” On the other hand, Roger Erbert points out a critique that “spurluck begins as almost serious about his subject, but about the time one of his authorities advises him to take the money and run, we realize that's what he's doing.” I believe that it would be partisan from my part to completely repudiate Erbert critique mainly because it was the impression he was giving to his audience including myself. But once again Spurlucks used this idea of irony of commercialising everything inlcuding himself to point out his point.
In conclusion Spurluck does a great job to untangle the mystery behind product placement in movies. If it wasn't for the reviews of both of this writters, it was rather harder for me to depict from the movie what spurluck was trying to proof to his audience without getting the impression that he was doing for the money. However, it would be a lifetime mystery if Spurlock himself ever defined a purpose greater than raising the money on camera, but then again he never claimed to. The same way it will always be unknown if us human beings are so immuned to product placement that we need to be deliberetely exposed to the truth to know better.
No comments:
Post a Comment