Tuesday, October 25, 2011

Racism in Media advertisements

As you can see racism/stereotype in Advertisement just goes on and on and we as consumers are un willing  to do anything about it because like Neil Postman would say; We are people whom love to amuse ourselves to death. 


 This Advertisement depict the African- American athlete in an angry and frightening matter, a hurtful stereotype insinuating that black people are harmful, monstrous or even violent. An image damaging stereotype that has plagued the race as whole for a long time.  If not enough Lebron James is often compared to King Kong, allowing another interpretation that reinforced another black man stereotype; that black man are Animals and savage.

Who is communicating?
Vogue advertisement 
What about Who
Perfect Fit type of clothes. 
Why is it that Way?
Because Vogue might believe that depicting a black man like that would target their consumers in a more intriguing manner. 


This one is not really an advertisement but its an example of how internet or Facebook ( because it came originally from a group in face book called simply for shits and giggle) augments wider gap to being stereotypical or raciest. 





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